I Have Slayed the Twitter Dragon (And Bid Farewell to Social Media)
Posted on August 18, 2021

The final domino has fallen. I’m done. Finished. Elvis. Gone forever.

Twitter was the last platform standing in a long-fought war with social media marketing. I had resisted the killing blow due to a misplaced understanding of what I needed from promotions. I thought I was bound to Twitter and all its rotten innards, but I thought wrong. Thus, it is with great relief and zero sadness that I announce an end to the great campaign.

I have slayed the Twitter dragon. (Read: I quit.)

The reasons are plenty, but first some context. Over the last several years, I started to realize that social media wasn’t doing much for my brand. In fact, it was actively harming it. I decided to refocus that effort onto avenues that I had full control over (website, blog, magnets, mailing list). They quickly surpassed social media for traffic and sales, which prompted me to abandon social platforms one by one.

Before long, I had greatly simplified my online presence. I had shifted most of my focus to the blog and newsletter, which I found to be much more rewarding. I even created a page to help readers track my virtual footprint.

But despite the taper, one platform stubbornly persisted. I explained:

Twitter remains a necessary evil, in that I need a social media account in order to use specific ad services (share requirements). Feel free to follow me, but the platform is a means to an end and I spend very little time there.

I hated Twitter, but I justified the usage through a third party lens. “Well, I need something in order to use [insert promo service], and Twitter is the least terrible option.” Never once did I think to ask, “Do I even need [insert promo service]?”

The answer was an obvious “No.”

So obvious, in fact, that it created a simple calculus: a service that requires social media is a service I reject. Anything with a share requirement is an automatic skip. I parsed through the lot and realized that none of the offenders were critical to my marketing strategy, which teed up a glorious “aha” moment.

I don’t need Twitter anymore.

And so I left. Well, more like sprinted through the door like it was the first day of retirement. Leaving the hellscape of social media actually gave me tangible joy, which makes me wonder why I lasted for this long. I have posted numerous rants on the subject, which you can revisit here, here, here, and here. The writing was on the wall, and I can sense a great deal of relief knowing that this may be my final thought on the matter.

So what is there left to say that I haven’t said a million times before? This will be the first blog post that I don’t share on any platform. It’s calming in a way, like a fog bank clearing the road. There are no previews to generate. No taglines to ponder. No hashtags to track. No backlash to dread. It’s just a blog post. One that I will share and discuss with my newsletter subs on the next go-round. (inhales the sweet air of digital freedom)

Goodbye, social media. I’d say it was a pleasure, but it really wasn’t.

Read more:
No, I’m Not on Facebook (And No Author Should Be)
Embrace the Trinity of Ownership: Website, Blog, and Mailing List
Rethinking Author Branding: Why Social Media is Marketing Poison

Your FREE eBook awaits!

Join my email list to receive the latest news, deals, and scuttlebutt. As a special gift, I will also send you a FREE limited edition eBook.

Success! Your gift is on the way.